In this case, ibuprofen.
Ibuprofen is an NSAID, non-steroidal anti-inflammatory drug. In other words a painkiller, and one of the weaker NSAIDs, so, at low doses, it carries the risk of fewer side effects.
So we have so-called specific pain meds here, which all have exactly the same proportion of the active ingredient – ibuprofen – being sold for an inflated price. Great marketing!
One of the good things I learned in my health service years was about genetic prescribing.
A few years ago I had an Internet ‘discussion’ with a friend about Zovirax, a treatment for cold sores on the lips.
I pointed out that Morrisons’ own brand was half the price.
‘No, no! Zovirax is the real thing. It’s much better.’
No, idiot. The active ingredient is exactly the same. I compared the friggin’ boxes. The pharmacist actually suggested the own brand one interestingly, and when I started asking she said the AI was exactly the same. I still needed to check, mind.
The point is, people really need to wise up on active ingredients not marketing. Read. The. Label.
Well done Australia. And, when will the British government do anything? Sometime never.